CHANGE MAKER: The Health and Fitness Industry's Top Career Guide.

Change Maker: Turn Your Passion For Health & Fitness Into A Powerful Purpose and A Wildly Successful Career.

The health and fitness industry is huge, highly competitive, and often confusing to navigate. In this one-of-a-kind book – winner of the 2021 Axiom Business Book of the Year – Dr. John Berardi helps you make sense of the chaos, laying out a clear roadmap to help you achieve both personal and professional success.


“Congratulations on finding this book! You’ve chosen an industry that has the ability to change the world. And the right guide to help you navigate it.”

Author of Ignite The Fire, Founder of The PTDC

Change Maker: Turn Your Passion For Health & Fitness Into A Powerful Purpose and A Wildly Successful Career.

Order Your Copy of Change Maker Today...

Want to purchase multiple copies? Click here for bulk ordering.

Outside the United States? Click here for international editions.

Want audio or e-reader versions? Click here for alternative formats.

…and Claim Your Free Bonuses

Buy the book then click here to download your free bonus package with 50+ activities, templates, scripts, worksheets, and summary pages. You can also click here to download our end of chapter FAQs. And click here to check our comprehensive index of articles to help support you in your learning journey.

CHAPTER 1: Opportunity1 Resource

CHAPTER 2: Career12 Resources

CHAPTER 3: Clients3 Resources

CHAPTER 4: Coaching19 Resources

CHAPTER 5: Business17 Resources

CHAPTER 6: Reputation11 Resources

CHAPTER 7: Education8 Resources

…Plus Three "Fireside Chats" with Dr. Berardi and Friends

In addition to the gifts above, check out three exclusive conversations with Dr. Berardi, about 3 hours of bonus video content. Click here to watch video #1. Here to watch video #2. And here to watch video #3.

#1. Dr. Berardi with Luka Hocevar talking career, coaching, entrepreneurship, and personal development at the Vigor Ground Summit.
#2. Dr. Berardi with Jonathan Goodman talking the business of health and fitness, sales, marketing, delighting customers, and more.
#3. Dr. Berardi talking customer research, product development, and marketing at the Altis Apprentice Coach program.
Change Maker Book – Opportunity


With thousands of certifications, seminars, websites, and gurus promising advice, it’s difficult for even the best pros to their passion for health and fitness into meaningful—and measurable—career success.

Enter Change Maker.

In this definitive career guide, Dr. John Berardi — co-founder of Precision Nutrition, founder of Change Maker Academy, and one of the most successful people in the history of the health and fitness industry — shares his blueprint for becoming the ultimate change maker, one with a powerful purpose, an enthusiastic client base, and the ability to fund your own ideal lifestyle.

Whether you’re new and looking for a head-start, or you’re already an expert but need a fresh approach, consider this your go-to career guide.

The 6-steps revealed in this book will help you:

  • Discover your deeper purpose and values
  • Choose your specialty based on your unique strengths
  • Identify what your clients really want and deliver it every time
  • Build new relationships and become a next-level coach
  • Get new clients, make more money, manage a thriving business
  • Nurture and protect your most precious asset, your reputation
  • Create a life-long, growth-oriented continuing education plan

If you work as a trainer, nutritionist, functional med doc, group instructor, rehab specialist, or health coach—or eventually want to—this guide will help you turn your passion for health and fitness into work you find joy in, your clients into raving fans, and your career into something powerful, meaningful, and change-making.



“To have this book when you’re starting out in the health and fitness industry is such a gift. John has condensed years of his hard-earned experience in a thoughtful, beautiful book. This is the kind of resource that shaves years off your learning curve. Read it!”

Co-Creator of The Five Minute Journal, Co-Founder at Intelligent Change


“John has a unique way of breaking down lofty concepts like “passion” and “purpose” and transforming them into real, actionable steps and daily practices. He has fundamentally changed the way I think about (and pursue) goals, skills, and self-development in my own life. Both systematic and heartfelt, this book is a reliable road map to making real change, and loving the journey.”

Author of Little Poems for Big Hearts, Creator of Storytelling with Heart


“For the past 13 years, John Berardi has been one of my greatest mentors in fitness, business, and in life. He’s a shining (and rare) example of wisdom, generosity, humor, and action. This is the book I wish I had when I first started in fitness. Even now, I find myself revisiting certain chapters and picking up new insights. True to its name, Change Maker will fundamentally change the way you see the world — and it may just change your life.”

Author of Built For Show, Writer for Men’s Health magazine

Geralyn Coopersmith

“With this book, John Berardi picks up where certifications and courses leave off. Change Maker gives the health and fitness professional the secrets to building a successful, sustainable business by helping clients transform their lives.”

Author, Speaker and Industry Consultant


“I literally have more faith in humanity because of the way that John Berardi and his team have achieved such success. Change Maker delivers integral lessons from someone who’s done it — and done it right!”

Founder of Bang Fitness, Creator of Dad Strength

Casey Sasek

“John Berardi’s guidance and wisdom have positively impacted my life and Girls Gone Strong in numerous ways. If you want a long, impactful, and lucrative career in the health and fitness industry then I recommend you read this book and consider it your roadmap to success.”

Co-Director of Girls Gone Strong, Owner of Wildcat Mattress


“Change Maker exceeds all expectations. This is book is the complete roadmap to achieving your greatest ambitions. It might even make you a better human too.”

Best-selling author and former Chief Content Officer of Men’s Health, Women’s Health, Prevention, and Runner’s World


“Congratulations on finding this book! You’ve chosen an industry that has the ability to change the world. And the right guide to help you navigate it.”

Author of Ignite The Fire, Founder of The PTDC

Craig Weller

“Eleven years ago, I opened my first fitness business: a facility based on principles I’d learned training people in special operations. During this process, JB’s advice and insight played an invaluable role in shaping my new business into what I wanted it to be. Within two years, that first facility expanded to a second, and both of those gyms are now licensed to independent owners where they collectively employ around a dozen people and bring life-changing results and a strong sense of community to hundreds of clients. If you’re starting a career in the fitness industry, this book should be on your desk.”

USN SWCC, founder of Barefoot Fitness, Co-founder of Ethos Colorado, Precision Nutrition Coach

Change Maker Book

More About the Book

In nearly every aspect of life, we need some sort of infrastructure. A house without a foundation would blow over in a breeze. A city without pipes, roads, and power lines would crumble. A body without bones would be a fleshy blob of goo.

So why do we have almost no structure in the health and fitness industry?

Sure, there are lots of choices: a buffet of books, websites, workshops, certifications, and friendly (or not so friendly) advice to randomly gorge on.

But while there’s an abundance of options, almost no one’s connected the dots. There’s no curriculum, no path to follow, no guidelines for what to do and how to act, no steel girders to give you the structure to launch yourself into a successful career.

If you work in health and fitness you’re pretty much on your own.

Sure, you may know a lot about exercise or nutrition or the inner workings of the body. But where will you learn how to choose your specialty? Attract clients? Run a business? Manage difficult situations? Protect your reputation? Where will you be exposed to the inner workings of success?

Herein lies one of the biggest problems we see in the health and fitness industry: Too much information, too little context.

It’s easy to get overwhelmed or to focus on the wrong things. And that can lead to unclear vision, frustrating (or no) personal development, and—ultimately—lots of good professionals feeling stuck in careers they once dreamed about being a part of.

To illustrate the point, there’s currently a 40 percent annual turnover rate among health and fitness professionals—meaning that by this time next year, four in ten will have left a field they were once deeply passionate about.

This book is designed to change that.

In Change Maker, we’ll share a roadmap, a curriculum, a way to connect the dots that’ll help you achieve success on your terms. Of course, defining success depends on your perspective, your goals, and your stage in life. The way we define it is:

  • choosing a professional path that brings you the most meaning,
  • making enough money to be financially secure,
  • having the flexibility to create your own schedule,
  • balancing your personal and professional lives so they support one 
 another, and
  • seeing phenomenal results with your clients and patients.

While we’re hopeful for the future of the health and fitness industry, we’re frustrated by all the noise out there today.

We’ve watched too many change makers get stuck in the matrix—minds influenced by the bad thinking of pseudo experts, the persuasive power of unscrupulous marketing, and the short attention span of health and fitness media—unable to figure out what’s true, useful, or important.

But if you think it’s bad on the professional side, consider what it’s like for the public. These are the people who desperately need our help. In an industry full of diet books, late-night infomercials, and a million diagnoses from Dr. Google, they don’t know where to turn, or who to turn to.

Of course, we want them to turn to you.

But only if you’re willing to think differently about who you are, why you’re here, how you can make a great living, and how you can make a real difference. Because, if you can do that, we know you’ll be able to:

  • Turn your passion into a rewarding, life-changing career that you’re
 proud of.
  • Make enough money to do (and have) the things you want.
  • Learn whether the things you want (and have) are the right
 things for you.
  • Make your own schedule, work on valuable projects, and make a 
  • Surround yourself with people who encourage you and celebrate 
your successes.

Even more, you have the opportunity to change, even save, lives.

Think about all the people out there who are suffering, or in pain, or frustrated.

Maybe they’re shooing their daughter away at the park, saying “I can’t play right now, Daddy’s knee hurts too much.” Maybe they’re giving their mom her first shot of insulin, saying it’s just going to be a little pinch.

Maybe they’re sitting on an airplane, trying to ask the flight attendant (as quietly as possible) for a seat belt extension, and avoiding the judgemental eyes of those around them, wishing they could shrink and disappear inside themselves.

Maybe they’re sitting on the wax-paper-covered-table at the doctor’s office, hearing how they’re not going to live to see their kids finish high school.

Lucky for them, you’re here. Lucky for them, you’re ready and willing to help.

But let’s do it right.

Learn more about the Change Maker Book

About Dr. John Berardi

John Berardi is a Canadian-American entrepreneur best known as the co-founder of Precision Nutrition, the world’s largest nutrition coaching, education, and software company. He’s also the founder of Change Maker Academy, devoted to helping you turn your passion for health & fitness into a powerful purpose and successful career.

Berardi has advised AppleEquinoxNike, and Titleist, as well as the San Antonio SpursCarolina Panthers, US Open Champ Sloane Stephens, and 2-division UFC Champ Georges St. Pierre. He was also named one of the 20 smartest coaches in the world and 100 most influential people in health and fitness.

Berardi lives in Canada with his wife and four children, although they often escape the cold Canadian winters by spending January through April somewhere warmer.

International, Audio, E-Reader, Bulk Options

You can get the US version of the book shipped anywhere in the world (with free international shipping!) by purchasing from Book Depository.

In addition to the US version, you can purchase English language editions of Change Maker in the following countries:

Finally, if you’d like more than one book, you can purchase multiple copies, at a discount, through Porchlight Books.

Audio and e-reader versions of the book are also available at each of the retailers above in addition to Audible.com and Audible.ca.

Get Your Copy of CHANGE MAKER

Change Maker: Turn Your Passion For Health & Fitness Into A Powerful Purpose and A Wildly Successful Career.