CHANGE MAKER: The Health and Fitness Industry's Top Career Guide.

Praise for CHANGE MAKER

“To have this book when you’re starting out in the health and fitness industry is such a gift. John has condensed years of his hard-earned experience in a thoughtful, beautiful book. This is the kind of resource that shaves years off your learning curve. Read it!”

UJ RAMDAS
Co-Creator of The Five Minute Journal, Co-Founder at Intelligent Change

“John has a unique way of breaking down lofty concepts like “passion” and “purpose” and transforming them into real, actionable steps and daily practices. He has fundamentally changed the way I think about (and pursue) goals, skills, and self-development in my own life. Both systematic and heartfelt, this book is a reliable road map to making real change, and loving the journey.”

CAMILLE DEPUTTER
Author of Little Poems for Big Hearts, Creator of Storytelling with Heart

“For the past 13 years, John Berardi has been one of my greatest mentors in fitness, business, and in life. He’s a shining (and rare) example of wisdom, generosity, humor, and action. This is the book I wish I had when I first started in fitness. Even now, I find myself revisiting certain chapters and picking up new insights. True to its name, Change Maker will fundamentally change the way you see the world — and it may just change your life.”

NATE GREEN
Author of Built For Show, Writer for Men’s Health magazine

“With this book, John Berardi picks up where certifications and courses leave off. Change Maker gives the health and fitness professional the secrets to building a successful, sustainable business by helping clients transform their lives.”

GERALYN COOPERSMITH
Author, Speaker and Industry Consultant

“I literally have more faith in humanity because of the way that John Berardi and his team have achieved such success. Change Maker delivers integral lessons from someone who’s done it — and done it right!”

GEOFF GIRVITZ
Founder of Bang Fitness, Creator of Dad Strength

“John Berardi’s guidance and wisdom have positively impacted my life and Girls Gone Strong in numerous ways. If you want a long, impactful, and lucrative career in the health and fitness industry then I recommend you read this book and consider it your roadmap to success.”

CASEY SASEK
Co-Director of Girls Gone Strong, Owner of Wildcat Mattress

“Change Maker exceeds all expectations. This is book is the complete roadmap to achieving your greatest ambitions. It might even make you a better human too.”

ADAM CAMPBELL
Best-selling author and former Chief Content Officer of Men’s Health, Women’s Health, Prevention, and Runner’s World

“Congratulations on finding this book! You’ve chosen an industry that has the ability to change the world. And the right guide to help you navigate it.”

JONATHAN GOODMAN
Author of Ignite The Fire, Founder of The PTDC

“Eleven years ago, I opened my first fitness business: a facility based on principles I’d learned training people in special operations. During this process, JB’s advice and insight played an invaluable role in shaping my new business into what I wanted it to be. Within two years, that first facility expanded to a second, and both of those gyms are now licensed to independent owners where they collectively employ around a dozen people and bring life-changing results and a strong sense of community to hundreds of clients. If you’re starting a career in the fitness industry, this book should be on your desk.”

CRAIG WELLER
USN SWCC, founder of Barefoot Fitness, Co-founder of Ethos Colorado, Precision Nutrition Coach

More About the Book

In nearly every aspect of life, we need some sort of infrastructure. A house without a foundation would blow over in a breeze. A city without pipes, roads, and power lines would crumble. A body without bones would be a fleshy blob of goo.

So why do we have almost no structure in the health and fitness industry?

Sure, there are lots of choices: a buffet of books, websites, workshops, certifications, and friendly (or not so friendly) advice to randomly gorge on.

But while there’s an abundance of options, almost no one’s connected the dots. There’s no curriculum, no path to follow, no guidelines for what to do and how to act, no steel girders to give you the structure to launch yourself into a successful career.

If you work in health and fitness you’re pretty much on your own.

Sure, you may know a lot about exercise or nutrition or the inner workings of the body. But where will you learn how to choose your specialty? Attract clients? Run a business? Manage difficult situations? Protect your reputation? Where will you be exposed to the inner workings of success?

Herein lies one of the biggest problems we see in the health and fitness industry: Too much information, too little context.

It’s easy to get overwhelmed or to focus on the wrong things. And that can lead to unclear vision, frustrating (or no) personal development, and—ultimately—lots of good professionals feeling stuck in careers they once dreamed about being a part of.

To illustrate the point, there’s currently a 40 percent annual turnover rate among health and fitness professionals—meaning that by this time next year, four in ten will have left a field they were once deeply passionate about.

This book is designed to change that.

In Change Maker, we’ll share a roadmap, a curriculum, a way to connect the dots that’ll help you achieve success on your terms. Of course, defining success depends on your perspective, your goals, and your stage in life. The way we define it is:

• choosing a professional path that brings you the most meaning,
• making enough money to be financially secure,
• having the flexibility to create your own schedule,
• balancing your personal and professional lives so they support one 
 another, and
• seeing phenomenal results with your clients and patients.

While we’re hopeful for the future of the health and fitness industry, we’re frustrated by all the noise out there today.

We’ve watched too many change makers get stuck in the matrix—minds influenced by the bad thinking of pseudo experts, the persuasive power of unscrupulous marketing, and the short attention span of health and fitness media—unable to figure out what’s true, useful, or important.

But if you think it’s bad on the professional side, consider what it’s like for the public. These are the people who desperately need our help. In an industry full of diet books, late-night infomercials, and a million diagnoses from Dr. Google, they don’t know where to turn, or who to turn to.

Of course, we want them to turn to you.

But only if you’re willing to think differently about who you are, why you’re here, how you can make a great living, and how you can make a real difference. Because, if you can do that, we know you’ll be able to:

• Turn your passion into a rewarding, life-changing career that you’re
 proud of.
• Make enough money to do (and have) the things you want.
• Learn whether the things you want (and have) are the right
 things for you.
• Make your own schedule, work on valuable projects, and make a 
difference.
• Surround yourself with people who encourage you and celebrate 
your successes.

Even more, you have the opportunity to change, even save, lives.

Think about all the people out there who are suffering, or in pain, or frustrated.

Maybe they’re shooing their daughter away at the park, saying “I can’t play right now, Daddy’s knee hurts too much.” Maybe they’re giving their mom her first shot of insulin, saying it’s just going to be a little pinch.

Maybe they’re sitting on an airplane, trying to ask the flight attendant (as quietly as possible) for a seat belt extension, and avoiding the judgemental eyes of those around them, wishing they could shrink and disappear inside themselves.

Maybe they’re sitting on the wax-paper-covered-table at the doctor’s office, hearing how they’re not going to live to see their kids finish high school.

Lucky for them, you’re here. Lucky for them, you’re ready and willing to help.

But let’s do it right.

About Dr. John Berardi

John Berardi is a Canadian-American entrepreneur best known as the co-founder of Precision Nutrition, the world’s largest nutrition coaching, education, and software company. He’s also the founder of Change Maker Academy, devoted to helping you turn your passion for health & fitness into a powerful purpose and successful career.

Berardi has advised Apple, Equinox, Nike, and Titleist, as well as the San Antonio Spurs, Carolina Panthers, US Open Champ Sloane Stephens, and 2-division UFC Champ Georges St. Pierre. He was also named one of the 20 smartest coaches in the world and 100 most influential people in health and fitness.

Berardi lives in Canada with his wife and four children, although they often escape the cold Canadian winters by spending January through April somewhere warmer.