CHANGE MAKER: The Health and Fitness Industry's Top Career Guide.
The health and fitness industry is huge, highly competitive, and often confusing to navigate. In this one-of-a-kind book, Dr. John Berardi helps you make sense of the chaos, laying out a clear roadmap to help you achieve both personal and professional success.
…and Claim Your Free Bonuses
Buy the book from your favorite bookseller, then forward your purchase receipt to email@example.com to receive a bonus package with more than 50 templates, scripts, activities, worksheets, and summary pages including:
CHAPTER 1: Opportunity1 Resource
Your Six Biggest Challenges and Opportunities
CHAPTER 2: Career12 Resources
Discovering Your Origin Story
Defining Your Purpose
Uncovering Your Unique Abilities
John Berardi’s Unique Abilities
Spending Time in Your Unique Abilities
Tuning In to Your Individual Values
Choosing Your Career
Making Wise Daily Decisions
Revisiting Your Purpose, Unique Abilities, and Values Over Time
Six Steps to a Meaningful Career
The Five Stages of Opportunity
How to Say No Gratefully and Gracefully
CHAPTER 3: Clients3 Resources
The Jobs to Be Done Framework
How to Use “Thinking Aloud”
Strategies to Use Instead of “Jobs to Be Done”
CHAPTER 4: Coaching19 Resources
Coach-Centered vs. Client-Centered Outlook
Compassionate Listening Questions
Awesomeness-Based Coaching Prompts
Setting the Right Kinds of Goals
Outcome vs. Behavior Goals
Avoid vs. Approach Goals
Performance vs. Mastery Goals
From Goal to Action Worksheet
Translating Goals Into Skills and Practices
Precision Nutrition’s 5S Formula for Goals
Four Coaching Scenarios
The Super Seven Coaching Principles
The Five Whys Worksheet
Looking Back, Looking Forward
CHAPTER 5: Business17 Resources
Effective vs. Efficient
Your Time Diary
Schedule Time for Thinking
The To-Do Tournament
Four Strategies for Getting Better at Prioritization
The Tripod Marketing Formula
What Can You Give
The Hopeful Future
Your Elevator Pitch
The Tell People What You Do Challenge
How to Leverage Your Communities to Grow Your Audience
Building Your Systems
Six Important Hiring Lessons
Balancing “Inside the Wall” and “Outside the Wall” Tasks
The Five Most Important Business Skills
Project and Prioritization Questions
CHAPTER 6: Reputation11 Resources
Reaching Out When Others Have Done Great Work
Nine Important Qualities to Build Your Reputation
JB’s Three-Part Reputation Formula
Template for Responding to Feedback
Template for Asking for Feedback
Seven Strategies for Giving Better Feedback
The STATE Method for Crucial Conversations
Four Strategies for Having Crucial Conversations
Knowing Your Goal
Ten Ways to Cultivate Wisdom
Eight Reputation Principles
CHAPTER 7: Education8 Resources
Evaluating Continuing Education Worksheet
Areas to Develop Beyond Your Specialty
Your T-Shaped Curriculum Worksheet
Seven Learning Formats, Rated
The Triangulation Method for Decision-Making
Your Educational Tournament
Prioritizing the “Big Rocks”
…Plus Your Chance to Win Over $80,000 in Free Education
In addition to the free gifts above, if you take a picture of yourself with the book and send it to us at firstname.lastname@example.org you’ll be eligible to win one of the following awesome prizes:
1 of 5 scholarships to the Kresser Institute Health Coach Training
1 of 5 scholarships to Jonathan Goodman’s Online Trainer Academy
1 of 5 scholarships for the NSCA Personal Trainer Certification
1 of 5 scholarships for the Precision Nutrition Level 1 Certification
1 of 5 scholarships to the Girls Gone Strong Level 1 Certification
1 of 5 scholarships to the GGS Pre- and Post Natal Certification
1 of 5 scholarships to ISSA Corrective Ex Specialist Certification
1 of 5 one-hour phone consults with Dr. John Berardi
1 of 5 one-year subscriptions to Examine.com Research Digest
1 of 5 copies of Motivational Interviewing in Nutrition and Fitness
1 of 5 copies of Switch: Why Change is Hard
1 of 5 copies of Crucial Conversations
1 of 5 copies of Atomic Habits
1 of 5 copies of Thanks for the Feedback
About CHANGE MAKER
With thousands of certifications, seminars, websites, and gurus promising advice, it’s difficult for even the best pros to their passion for health and fitness into meaningful—and measurable—career success.
Enter Change Maker.
In this definitive career guide, Dr. John Berardi — co-founder of Precision Nutrition, founder of Change Maker Academy, and one of the most successful people in the history of the health and fitness industry — shares his blueprint for becoming the ultimate change maker, one with a powerful purpose, an enthusiastic client base, and the ability to fund your own ideal lifestyle.
Whether you’re new and looking for a head-start, or you’re already an expert but need a fresh approach, consider this your go-to career guide.
The 6-steps revealed in this book will help you:
- Discover your deeper purpose and values
- Choose your specialty based on your unique strengths
- Identify what your clients really want and deliver it every time
- Build new relationships and become a next-level coach
- Get new clients, make more money, manage a thriving business
- Nurture and protect your most precious asset, your reputation
- Create a life-long, growth-oriented continuing education plan
If you work as a trainer, nutritionist, functional med doc, group instructor, rehab specialist, or health coach—or eventually want to—this guide will help you turn your passion for health and fitness into work you find joy in, your clients into raving fans, and your career into something powerful, meaningful, and change-making.
Praise for CHANGE MAKER
“To have this book when you’re starting out in the health and fitness industry is such a gift. John has condensed years of his hard-earned experience in a thoughtful, beautiful book. This is the kind of resource that shaves years off your learning curve. Read it!”
“John has a unique way of breaking down lofty concepts like “passion” and “purpose” and transforming them into real, actionable steps and daily practices. He has fundamentally changed the way I think about (and pursue) goals, skills, and self-development in my own life. Both systematic and heartfelt, this book is a reliable road map to making real change, and loving the journey.”
“For the past 13 years, John Berardi has been one of my greatest mentors in fitness, business, and in life. He’s a shining (and rare) example of wisdom, generosity, humor, and action. This is the book I wish I had when I first started in fitness. Even now, I find myself revisiting certain chapters and picking up new insights. True to its name, Change Maker will fundamentally change the way you see the world — and it may just change your life.”
“With this book, John Berardi picks up where certifications and courses leave off. Change Maker gives the health and fitness professional the secrets to building a successful, sustainable business by helping clients transform their lives.”
“I literally have more faith in humanity because of the way that John Berardi and his team have achieved such success. Change Maker delivers integral lessons from someone who’s done it — and done it right!”
“John Berardi’s guidance and wisdom have positively impacted my life and Girls Gone Strong in numerous ways. If you want a long, impactful, and lucrative career in the health and fitness industry then I recommend you read this book and consider it your roadmap to success.”
“Change Maker exceeds all expectations. This is book is the complete roadmap to achieving your greatest ambitions. It might even make you a better human too.”
“Congratulations on finding this book! You’ve chosen an industry that has the ability to change the world. And the right guide to help you navigate it.”
“Eleven years ago, I opened my first fitness business: a facility based on principles I’d learned training people in special operations. During this process, JB’s advice and insight played an invaluable role in shaping my new business into what I wanted it to be. Within two years, that first facility expanded to a second, and both of those gyms are now licensed to independent owners where they collectively employ around a dozen people and bring life-changing results and a strong sense of community to hundreds of clients. If you’re starting a career in the fitness industry, this book should be on your desk.”
More About the Book
In nearly every aspect of life, we need some sort of infrastructure. A house without a foundation would blow over in a breeze. A city without pipes, roads, and power lines would crumble. A body without bones would be a fleshy blob of goo.
So why do we have almost no structure in the health and fitness industry?
Sure, there are lots of choices: a buffet of books, websites, workshops, certifications, and friendly (or not so friendly) advice to randomly gorge on.
But while there’s an abundance of options, almost no one’s connected the dots. There’s no curriculum, no path to follow, no guidelines for what to do and how to act, no steel girders to give you the structure to launch yourself into a successful career.
If you work in health and fitness you’re pretty much on your own.
Sure, you may know a lot about exercise or nutrition or the inner workings of the body. But where will you learn how to choose your specialty? Attract clients? Run a business? Manage difficult situations? Protect your reputation? Where will you be exposed to the inner workings of success?
Herein lies one of the biggest problems we see in the health and fitness industry: Too much information, too little context.
It’s easy to get overwhelmed or to focus on the wrong things. And that can lead to unclear vision, frustrating (or no) personal development, and—ultimately—lots of good professionals feeling stuck in careers they once dreamed about being a part of.
To illustrate the point, there’s currently a 40 percent annual turnover rate among health and fitness professionals—meaning that by this time next year, four in ten will have left a field they were once deeply passionate about.
This book is designed to change that.
In Change Maker, we’ll share a roadmap, a curriculum, a way to connect the dots that’ll help you achieve success on your terms. Of course, defining success depends on your perspective, your goals, and your stage in life. The way we define it is:
- choosing a professional path that brings you the most meaning,
- making enough money to be financially secure,
- having the flexibility to create your own schedule,
- balancing your personal and professional lives so they support one another, and
- seeing phenomenal results with your clients and patients.
While we’re hopeful for the future of the health and fitness industry, we’re frustrated by all the noise out there today.
We’ve watched too many change makers get stuck in the matrix—minds influenced by the bad thinking of pseudo experts, the persuasive power of unscrupulous marketing, and the short attention span of health and fitness media—unable to figure out what’s true, useful, or important.
But if you think it’s bad on the professional side, consider what it’s like for the public. These are the people who desperately need our help. In an industry full of diet books, late-night infomercials, and a million diagnoses from Dr. Google, they don’t know where to turn, or who to turn to.
Of course, we want them to turn to you.
But only if you’re willing to think differently about who you are, why you’re here, how you can make a great living, and how you can make a real difference. Because, if you can do that, we know you’ll be able to:
- Turn your passion into a rewarding, life-changing career that you’re proud of.
- Make enough money to do (and have) the things you want.
- Learn whether the things you want (and have) are the right things for you.
- Make your own schedule, work on valuable projects, and make a difference.
- Surround yourself with people who encourage you and celebrate your successes.
Even more, you have the opportunity to change, even save, lives.
Think about all the people out there who are suffering, or in pain, or frustrated.
Maybe they’re shooing their daughter away at the park, saying “I can’t play right now, Daddy’s knee hurts too much.” Maybe they’re giving their mom her first shot of insulin, saying it’s just going to be a little pinch.
Maybe they’re sitting on an airplane, trying to ask the flight attendant (as quietly as possible) for a seat belt extension, and avoiding the judgemental eyes of those around them, wishing they could shrink and disappear inside themselves.
Maybe they’re sitting on the wax-paper-covered-table at the doctor’s office, hearing how they’re not going to live to see their kids finish high school.
Lucky for them, you’re here. Lucky for them, you’re ready and willing to help.
But let’s do it right.
About Dr. John Berardi
John Berardi is a Canadian-American entrepreneur best known as the co-founder of Precision Nutrition, the world’s largest nutrition coaching, education, and software company. He’s also the founder of Change Maker Academy, devoted to helping you turn your passion for health & fitness into a powerful purpose and successful career.
Berardi has advised Apple, Equinox, Nike, and Titleist, as well as the San Antonio Spurs, Carolina Panthers, US Open Champ Sloane Stephens, and 2-division UFC Champ Georges St. Pierre. He was also named one of the 20 smartest coaches in the world and 100 most influential people in health and fitness.
Berardi lives in Canada with his wife and four children, although they often escape the cold Canadian winters by spending January through April somewhere warmer.
International and Bulk Orders
You can get the US version of the book shipped anywhere in the world (with free international shipping!) by purchasing from Book Depository.
In addition to the US version, you can purchase English language editions of Change Maker in the following countries:
Finally, if you’d like more than one book, you can purchase multiple copies, at a discount, through 800-CEO-Read.